Case Study: Nordstrom achieves scalable, data-driven holiday creative optimization with Innervate

Nordstrom runs holiday creative in 14 days with RevJet

Nordstrom, a leading retailer, needed to modernize its ad creative strategy to effectively promote its annual holiday sale. The challenge was to scale its marketing efforts and move away from a manual, inefficient creative process to better target its diverse audience segments. The company turned to RevJet and its Innervate platform for a solution that could provide trafficking efficiency, detailed reporting, and help achieve performance goals.

RevJet implemented its Innervate platform, which provided data visualization, native learning, and seamless integration with Nordstrom's existing tech stack. This solution streamlined onboarding, reduced trafficking friction, and delivered actionable insights. The results were significant, including a 43% lift in engagement for a top-performing Black Friday ad and a 71.5% increase in products added to shopping bags from a retargeting experiment. Nordstrom achieved its goal of personalizing creative at scale and moving to a data-driven, "Test, Don't Guess" philosophy.

Nordstrom