Case Study: Franklin Templeton Investments drives data-driven creative performance with RevJet

Moving From Opinion-Driven to Data-Driven

Franklin Templeton Investments, one of the world’s largest mutual fund companies, wanted to move its digital advertising program from opinion-driven decisions to a faster, data-driven approach. The team needed a way to shorten campaign development cycles, react quickly to market news, and identify which creative messages resonated best with high-value financial advisors. To do this, Franklin Templeton turned to RevJet and its Orora Marketing Creative Platform.

With RevJet’s Orora Ad Serving and Optimization Suites, Franklin Templeton was able to launch rapid creative tests, switch messaging within minutes, and manage all of its creative workflows in one platform. In its first 200 days, Franklin Templeton ran 141 creative experiments and generated 202 confirmed learnings, while delivering tens of millions of targeted impressions and achieving more than a 50% creative performance boost without additional media cost. RevJet helped Franklin Templeton become more agile, more creative, and more globally scalable.

Franklin Templeton Investments

David Delaney

SVP Global Advertising & Brand Engagement