Case Study: Microsoft achieves 133% more customers with RevJet Marketing Creative Platform

Microsoft Drives 133% More Overall Customers with the RevJet Marketing Creative Platform

Microsoft Corporation’s US Centralized Marketing Organization needed a better way to streamline complex creative workflows, gain clearer visibility into ad performance, and improve campaign results across multiple DSPs and agencies. The team turned to RevJet and its Marketing Creative Platform to support creative experimentation for campaigns such as Office 365.

With RevJet, Microsoft centralized ad management and ran rapid creative tests, launching 27 experiments in just eight weeks and completing 18, with 16 producing improvements. The results were strong: an average lift of 133% across tests and 5x more conversions for Office 365 without additional media spend, helping Microsoft more than double customer acquisition through more effective creative.

Microsoft Corporation

Diana Choksey

Media Technology and Ad Operations Lead