Case Study: LendingTree boosts creative performance and ROI with RevJet

LendingTree Turbo Charges Creative Optimization on RevJet

LendingTree, a leading online lead generation company, wanted a faster and more scalable way to improve creative performance while maintaining rigorous testing standards. Although the team was already using scientific methods to test media, creative, and site experiences, their manual process limited the number of experiments they could run and required significant oversight. They turned to RevJet’s smart marketing creative platform for better control, shorter testing cycles, and deeper segmentation.

With RevJet, LendingTree automated creative optimization, automatically removing underperforming ads with statistical confidence and enabling much more granular audience targeting. The platform helped the team increase testing volume, uncover new creative winners, and move faster from one experiment to the next. One experiment using a personalized in-ad payment calculation drove a 66% lift, and LendingTree reported that every percentage gain in creative performance directly improved the bottom line.

LendingTree

Josh Eldridge

Senior Director of Marketing