Case Study: GWM boosts vehicle configurator engagement with Revium

GWM boosts engagement time 38% with Revium

GWM, a leading automotive manufacturer, sought to revitalize its outdated vehicle configurator for the Australian and New Zealand markets. The platform's cumbersome navigation and text-heavy design hid key features and limited user engagement, reducing its overall usability. GWM partnered with Revium to address this challenge.

Revium reimagined the configurator with a modern, mobile-first design, transitioning to a single long-scroll page for an improved user journey. The solution included Azure B2C authentication for profile creation and a custom API integration between Salesforce and Storyblok for personalization. This transformation resulted in a 38% increase in average engagement time, a 13% rise in session duration, and a 57% improvement in the overall engagement rate.

GWM