Case Study: Roundy's achieves significant ROI and improved margins with Revionics Price Optimization

Roundy’s Achieves Significant ROI and Competitiveness with Revionics

Roundy’s is a regional supermarket chain with 165 stores across Wisconsin, Minnesota and Illinois, more than $4 billion in annual revenue, and banners including Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s. Facing growing competitive pressure from Wal‑Mart and other supercenters and a more informed, price‑sensitive customer, Roundy’s needed a stronger, data‑driven pricing strategy to boost sales and margins while improving price perception.

Roundy’s implemented Revionics’ Price Optimization SaaS (three‑month rollout), gaining an intuitive, science‑based platform that replaced spreadsheet pricing. The change delivered significant ROI and across‑the‑board margin improvements, weekly price recommendations, and freed staff for strategic work. Using Revionics’ Advanced Analytics, KVI and Store Cluster analysis, Roundy’s optimized all 50,000 SKUs, cut price zones by 30%, saw positive results in all tested categories (notably candy), and is rolling the solution out chainwide with perishables and further shopper‑behavior and promotion integrations planned.

Roundys

Jason Benish

Vice President