Case Study: Reitan Retail (Reitan Convenience) achieves automated, data-driven pricing and improved margins with Revionics Base Price Optimisation

Nordic c-store retailer strengthens competitive positioning with customer-centric pricing powered by Revionics

Reitan Convenience, part of Reitan Retail, operates convenience and mobility stores in the Nordics and sought to strengthen its value position in Norway, increase profitability and improve collaboration with franchisee store owners. Pricing was handled manually in Excel, producing low transparency, limited automation and slow responses to competitor and cost changes that constrained margin and customer‑centric pricing strategies.

Reitan implemented Revionics Base Price Optimisation in three months; the AI-driven platform delivers daily price recommendations that the team reviews and publishes to stores (99% of exported changes are implemented). The result is automated pricing workflows, far less manual analysis, faster responses to market and cost shifts, improved margins and KPI performance, and plans to expand use of scenario modelling and promotion optimisation.

Reitan Retail