Case Study: Leroy Merlin Brazil achieves unified omnichannel pricing and stronger margins with Revionics Base Price Optimization

Home improvement retailer relies on Revionics’ powerful price optimization software to unify omnichannel pricing and strengthen its competitive position

Leroy Merlin Brazil, the country’s largest home improvement retailer with roughly 50 stores and a strong e-commerce presence, needed more localized, customer-centric pricing and greater business agility. After adopting Revionics’ Base Price Optimization in 2018, the retailer moved in 2023 to refresh pricing across three priorities: unified omnichannel prices, more sophisticated competitive pricing, and sustained organizational adoption.

Working with Revionics, Leroy Merlin implemented unified in-store and online pricing, refined competitor selection and regional pricing rules, and ran pilots that drove market-penetration gains and subsequent margin improvements. The solution reduced pricing inaccuracies, streamlined internal workflows, proved ROI through targeted pilots, increased trust in AI-driven recommendations, and set the stage for further automation and potential dynamic pricing.

Leroy Merlin

Bruno Roberto Gonçalves

Price Specialist