Case Study: Drogaria Araujo achieves significant margin and revenue growth with Revionics

Healthy business, healthy customers: Drogaria araujo innovates pricing To stay on top

Drogaria Araujo, a century-old Brazilian drugstore chain with 250+ locations, faced rising inflation and a slowing economy that threatened its competitive pricing image and customer loyalty. The retailer needed a science-based, localized pricing approach and clearer analytics—after struggling with an earlier opaque tool—to make frequent, data-driven price and promotion decisions across many stores.

Araujo implemented Revionics for price optimization, running a KVI analysis, moving non-medication items onto the platform, and reorganizing store zones for localized pricing and better promotions. The result: a 45–90 day optimization cycle, an Accenture “Leading” maturity ranking, significant margin and revenue gains (and higher EBITDA), achieved with a lean team through daily price adjustments and data-driven promotions.

Drogaria Araujo

Bruno Araujo

Commercial Director