Case Study: Drogaria Araujo achieves significant margin and revenue growth with Revionics

Esteemed drugstore chain embraces data science to deliver ROI on the price optimization journey with Revionics

Drogaria Araujo is a century-old, customer-focused Brazilian drugstore chain with 250+ stores headquartered in Belo Horizonte. Facing a slowing economy and rising inflation, the retailer needed to localize and frequently update prices and promotions to protect customer value and stay competitive, while overcoming skepticism about new pricing technology and internal readiness.

Araujo partnered with Revionics to implement data-driven price optimization, KVI analysis and store zone clustering, moving non-medication items onto the platform and beginning promotions optimization. Within a 45–90 day optimization cycle they saw significant increases in volumes, margins and revenue, earned a “Leading” Price Operating Model ranking from Accenture, boosted EBITDA and now run daily, localized pricing with a lean team.

Araujo

Bruno Araujo

Commercial Director