Case Study: Delhaize America achieves faster, shopper‑centric pricing and higher margins with Revionics price optimization

Delhaize America Gains Invaluable Partner for Price Optimization Journey

Delhaize America, the parent of Food Lion and Hannaford with roughly 1,200 stores on the U.S. East Coast, needed to move beyond manual, spreadsheet-driven pricing and inconsistent data processes. A prior pricing tool had failed to gain traction, so the retailer sought a transparent, user-friendly price optimization solution that could scale and support a shift to more shopper-centric pricing.

Delhaize selected Revionics and rolled the solution out across all zones and stores, enabling scenario planning, consistent rule enforcement and faster, more confident pricing decisions. Adoption improved analyst efficiency and productivity, markdown planning and margins rose through fact-based clearance decisions, and the ongoing partnership has expanded into a broader lifecycle price optimization program.

Delhaize

Tim Concannon

Director of Pricing Services