Case Study: Holiday Stationstores achieves proactive pricing and a 1.25% gross profit lift with Revionics

At Your Convenience Holiday Stationstores’ Collaborative Journey to Proactive Pricing and Ongoing ROI

Holiday Stationstores is a regional gas and convenience retailer with 600+ locations across 10 states that had outgrown manual, category-manager-driven pricing. Without a dedicated pricing team, their pricing process was time-consuming, hard to measure, and struggled to forecast the impact of changes—especially for promotions and tiered “buy multiples” pricing—so they sought a data-driven, sustainable pricing solution.

By implementing Revionics’ customizable optimization platform and building a dedicated pricing team, Holiday adopted science-backed, zone- and category-level pricing (including tiered-item modeling), streamlined execution, and improved forecasting. The change delivered measurable ROI—including a 1.25% gross profit lift in year one—greater pricing efficiency, year-over-year profit gains, and a return on investment exceeding the system cost by multiple times.

Holiday Stationstores

Dean Solyntjes

Director of Pricing and Business Support