Case Study: Ozon.ru achieves 30% revenue growth and 50% new customer acquisition with Revionics AI Pricing

AI Pricing Driving Rapid Market Share Growth

Ozon.ru, Russia’s leading multi‑category online retailer with next‑day delivery to 40% of the population and 4,000 pickup points, needed to drive top‑line growth. The company relied heavily on broad discounting and promotional events that boosted repeat purchases but failed to attract many first‑time buyers, while manual pricing processes created throughput bottlenecks and inconsistent prices.

Ozon implemented Revionics Price Suite and Dynamic Pricing—leveraging predictive analytics and pricing simulation—to automate price planning and execution. That approach enabled about 200,000 daily price updates across 4.7 million SKUs, helped capture market share, and delivered rapid results: roughly 50% new customer acquisition and 30% revenue growth within months.

Ozon.ru

Konstantin Bayandin

Digital Marketing Director