Case Study: Ziebart achieves a 25% reputation boost and faster review responses with ReviewTrackers

Ziebart Is Tuned into the Voice of the Customer

Ziebart, a global automotive service franchisor with dozens of U.S. locations and roughly 400 franchises worldwide, was overwhelmed by the volume of online reviews across Google, Yelp and other channels. Marketing struggled to monitor and respond promptly to negative feedback and lacked a centralized way to turn customer comments into actionable insights.

By implementing ReviewTrackers, Ziebart consolidated about 21,964 reviews into a single dashboard, set up email alerts and integrated ReviewTrackers’ API with its POS to send NPS-based review requests (51,810 emails sent). The company now reacts faster, routes negative feedback for internal follow-up, encourages promoters to post positive reviews, and saw its reputation score improve from 3.6 to 4.49 (≈25% increase), boosting brand reputation and franchisee engagement.

Ziebart

Larisa Walega

Director of Marketing