Case Study: Westland Insurance streamlines location management and boosts online reputation with ReviewTrackers

Westland Insurance Uses ReviewTrackers to Streamline Operations and Overcome Location Management Challenges

Westland Insurance, one of Canada’s largest and fastest-growing independent property and casualty insurance brokers, faced the challenge of managing operations, local listings, and online reputation across more than 200 locations. As the company expanded rapidly, it needed a scalable way to keep branch information accurate and monitor reviews and social feedback efficiently, which led it to use ReviewTrackers.

ReviewTrackers implemented an all-in-one solution for local listing management, review monitoring, and reputation management, with Hootsuite integration to centralize social + reviews tracking. The results included syncing branch updates to Google in about 20 minutes, capturing over 17.8K reviews across 180+ locations, onboarding 236+ users, and setting up 670+ review alerts. Westland Insurance also improved its average rating to 4.82/5, achieved a 95% review response rate, and reduced average response time to less than a day.

Westland Insurance

Cari Watson

Senior Vice President for Marketing and Customer Experience