Case Study: Concourse Sports achieves a 2,800% increase in reviews in two months with ReviewTrackers

How Concourse Sports Increased Reviews 2,800 Percent in Two Months

Concourse Sports — which acquired struggling chains Team Express, Baseball Express and others — faced a major reputation crisis after a failed inventory system caused orders to disappear and customer ratings to collapse to one star. The team set an ambitious goal to raise their Google rating (targeting 4.8) and estimated they needed roughly 300 five-star reviews to recover.

They partnered with ReviewTrackers and used the Ask tool to run four targeted email campaigns (over 4,000 recipients each, ~16,000 requests in a month), splitting outreach across stores and Google/Facebook and responding personally to every review. In two months reviews jumped from 15 to 435 — a 2,800% increase — while the platform saved staff time and improved customer communication and issue resolution.

Concourse Sports

Brandon Judd

Copywriter and Social Media Specialist