Case Study: American Family Insurance achieves improved customer insights and SEO with ReviewTrackers

How American Family Insurance Strives to Make Lives Better with New Technology

American Family Insurance, a mutual insurer with thousands of agents nationwide, wanted to deepen customer connections and turn everyday feedback into actionable insights. Leadership recognized that online reviews — not just social posts — heavily influence consumer choice and local search rankings, but the company needed a scalable way to capture, analyze and retain review data while improving agent-level engagement and regulatory compliance.

By partnering with ReviewTrackers, American Family deployed a platform that aggregates reviews from multiple sources, provides a Review Request Tool to solicit feedback, and offers hands-on Customer Success training and historical archives for compliance. The result: more reviews on Google and Facebook, improved local SEO and higher inbound leads, greater agent adoption of review best practices, faster response to issues, and clearer customer insights that support better service and new business.

American Family Insurance

Ryan Rist

Director of Innovation