Case Study: Jimmy's Iced Coffee boosts sales, traffic, and reviews with REVIEWS.io

Why Jimmy's Iced Coffee Switched From Trustpilot To Drive Sales, Traffic & Reviews

Jimmy’s Iced Coffee, a growing eCommerce coffee brand, needed a more cost-effective and transparent review solution than its existing provider, Trustpilot. The team wanted to build trust, collect customer feedback, and support SEO while also finding a partner that wouldn’t be a costly frustration. They chose REVIEWS.io for its pricing, features, and seamless Shopify integration.

REVIEWS.io handled the migration smoothly, helping Jimmy’s import hundreds of reviews and move to a more flexible setup with branded widgets, Review Nuggets, and Reply with AI. The new on-brand review request email achieved a 5.62% conversion rate, above the typical 2–5% range, and Jimmy’s reported increased traffic and sales after switching to REVIEWS.io.

Jimmy's Iced Coffee

Dan Holman

ECommerce Manager