Case Study: The Pen Company boosts conversion by 75% with REVIEWS.io

The Pen Company Display's Reviews To Increase Conversion by 75%

The Pen Company, an independent online stationer, wanted a better way to build trust online and stand out against larger ecommerce competitors. They worked with REVIEWS.io, using its review collection and display solution, including custom API integration and trusted third-party reviews, as part of their marketing strategy.

REVIEWS.io helped The Pen Company showcase authentic customer feedback in search results, PPC ads, and on-site widgets, increasing credibility and encouraging clicks. The results were strong: commercial traffic conversion rose from 2.55% to 4.48%, a 75% increase, with some product lines converting above 7% and ecommerce conversion later reaching over 6.5%.

The Pen Company