Case Study: Faerly boosts reviews and ad performance with REVIEWS.io

How Start-Up Merchant Faerly Uses Our Google Licensed Partnership for Smarter Review Collection

Faerly, an Irish eCommerce start-up founded in 2020, needed a better way to stand out from bigger competitors and build trust with shoppers. They were using Google reviews, but found Google’s setup limited because it only collected merchant reviews and didn’t support a smarter review collection strategy. Faerly turned to REVIEWS.io for a more feature-rich review platform with Google Licensed Partnership benefits.

With REVIEWS.io, Faerly was able to collect both product and company reviews recognized by Google, use backdated invites through Review Booster, and send branded, conditional review requests. The results were strong: Faerly reported a 155% increase in 5-star company reviews, a 63% review invite open rate, and five times more reviews than before using Google Reviews, helping improve quality score, ad costs, visibility, and click-through rates.

Faerly

James Byrne

Founder