Case Study: Pura Cashmere grows DTC sales with REVIEWS.io

How Social Proof Contributes to Pura Cashmere's DTC Growth Strategy

Pura Cashmere, a DTC cashmere brand founded during the pandemic, needed a review solution that was honest, transparent, and future-proof. The team wanted verified reviews, Google Seller Ratings support, and a platform with stronger features and integrations than competitors like Trustpilot and Yotpo. REVIEWS.io was chosen to help support the brand’s reputation and growth strategy.

Using REVIEWS.io, Pura Cashmere implemented Social Proof Editor, Reputation Management, product/customer Attributes, and Klaviyo integrations to collect and act on feedback across channels. This helped the brand create 50+ social proof banners, increase collected reviews by 128%, and achieve a 12% conversion rate on product email review invites. REVIEWS.io also helped Pura Cashmere identify product issues like sleeve length and use customer feedback to improve fit and quality.

Pura Cashmere