Case Study: Wave Spas lowers CPC and boosts revenue with REVIEWS.io

How Reviews Lowered CPC & Boosted Revenue for Wave Spas

Wave Spas, a hot tub brand founded alongside parent company Wave Direct, needed a way to build trust quickly during a huge surge in demand. During lockdown, the company saw sales rise dramatically, but it wanted stronger credibility, better conversion, and lower advertising costs. It chose REVIEWS.io to help collect and showcase authentic customer reviews, UGC, and video reviews.

With REVIEWS.io, Wave Spas used review content and star ratings in Google Ads to boost confidence and reduce ad spend, bringing marketing costs down to less than 2% of overall business costs. The brand also saw a sharp increase in sales, with its Managing Director estimating that around 50% of the 1600% sales growth came from the exposure and credibility of reviews. REVIEWS.io also helped Wave Spas gather customer insights for product development and improve the buyer experience.

Wave Spas

Tom Jefferey

Managing Director