Case Study: Fat Lad At The Back builds an inclusive community with REVIEWS.io

How Fat Lad At The Back Built a Diverse and Inclusive Community With Reviews

Fat Lad At The Back is a plus-size cycling apparel brand built for riders who are often overlooked by mainstream brands. When the team moved from Yotpo to REVIEWS.io, they needed a review platform that would help them retain the customer feedback they had already collected while continuing to support their inclusive, community-led mission.

REVIEWS.io made the migration of existing reviews simple and pain free, while giving Fat Lad At The Back a platform that integrated well with Shopify and displayed review content effectively on site. The result was stronger use of authentic UGC, better customer trust, and a growing sense of community among new and existing cyclists — helping the brand showcase its products, respond to feedback, and reinforce its inclusive positioning.

Fat Lad At The Back

Lynn Bye

Co-Founder