Case Study: Denman boosts review-driven sales and customer insights with REVIEWS.io

How Denman uses Online Reviews to Help Grow its Iconic Status

Denman, the iconic hairbrush brand, needed a stronger online review strategy as it expanded from decades of offline reputation into DTC eCommerce. To better connect with a younger, more demanding audience, it turned to REVIEWS.io to build trust, help shoppers choose the right brush, and gather feedback that could inform product development.

With REVIEWS.io, Denman used Review Attributes to collect useful details like hair type, hair length, and hair goal, making reviews more relevant and searchable for shoppers. The brand also adopted FullPicture.io to measure review ROI and attribution, and in one year collected 4,822 product reviews and 2,570 company reviews. REVIEWS.io reported that 30% of orders were influenced by review content and that customers who read reviews saw a 3% higher AOV, giving Denman measurable insight into the impact of reviews on revenue and conversion.

Denman