Case Study: Day Owl boosts reviews and conversion with REVIEWS.io

How Day Owl Migrated from Yotpo to Utilise Headless Commerce Approach

Day Owl, a sustainable bag company and certified B Corporation, needed a better way to manage and leverage customer reviews as it migrated away from Yotpo and moved toward a headless commerce setup. Working with agency partner Responsival, the brand turned to REVIEWS.io to help migrate its existing review content and support its growing need for trust-building customer feedback.

REVIEWS.io helped Day Owl complete the review migration smoothly, rebuild front-end review widgets for its headless storefront, and integrate review collection into its broader growth strategy. The result was over 800 product reviews collected in the first month, a 110% increase in review invite conversion rate, and a 4.85 average rating across multiple platforms, while Day Owl also reported lower acquisition costs and improved site conversion.

Day Owl

Sam Klein

Chief Operating Officer