Case Study: AYM improves sustainable fashion and product development with REVIEWS.io

How AYM Uses Review Attributes to Shape Sustainable Fashion

AYM, a sustainable fashion brand founded by Alie Mackintosh, needed a better way to ensure its clothing was designed for long-term use and aligned with customer needs. Working with REVIEWS.io, AYM wanted to gather deeper customer insight to help balance its slow fashion ethos with product development and reduce waste.

Using REVIEWS.io’s Review Attributes feature, along with custom review requests through its Klaviyo integration, AYM collected detailed feedback on fit, comfort, size, and other product-specific factors. This gave the brand actionable data to refine products, improve purchase confidence, and support fewer returns, helping REVIEWS.io contribute to AYM’s sustainable, community-driven shopping experience.

AYM

Alie Mackintosh

Founder and CEO