Case Study: Hunter & Gather unlocks trusted reviews and UGC growth with REVIEWS.io

How Hunter & Gather Unlocked the Full Potential of Reviews and UGC with REVIEWS.io

Hunter & Gather, an ancestrally inspired food and nutrition brand, needed a better way to capture and use customer reviews after a rebrand revealed untapped potential. With 80% of sales coming through eCommerce, the team wanted verified feedback and authentic UGC to build trust and support their educational mission.

REVIEWS.io provided the solution with verified review collection, Klaviyo-powered custom email flows for product-specific review timing, and UGC capture through LoyaltyLion incentives. Hunter & Gather now has an average 4.9 company rating and over 7,000 product reviews, using visual reviews across the site, in ads, and internally for product development and team motivation.

Hunter & Gather