Case Study: Earthly drives sales with shoppable video using REVIEWS.io

How Earthly Uses REVIEWS.io and Firework to Drive Sales Through Storytelling

Earthly, a dog dental care brand, needed a better way to collect and display credible user-generated content to support its storytelling-led marketing strategy. After trying other review platforms, the team found them too rigid and cumbersome, so they turned to REVIEWS.io for a more customizable and user-friendly way to gather visual reviews, especially video content.

REVIEWS.io implemented a solution that integrated video reviews with Firework, allowing Earthly to turn customer videos into shoppable content across its website. This helped create a more immersive and trustworthy buying experience by combining product storytelling, social proof, and convenience, with the case study noting that 89% of consumers are convinced to buy by video and 82% are more inclined to buy when a brand uses more UGC.

Earthly

Beau Ice

Customer Advocate Manager