Case Study: Jolly Time Popcorn achieves validated marketing insights and increased engagement with Reviewr

Jolly Time Popcorn - Customer Case Study

Jolly Time Popcorn, a century-old, family-centered snack brand sold in more than forty countries, wanted to celebrate community members who bring joy in honor of their 100-year anniversary. For this cause-awareness campaign they needed expertise to drive and measure nominations—tracking consumer location, conversion rate (site views to completed nominations) and validating which marketing channels were most effective—so they engaged the Reviewr platform to support the effort.

Reviewr served as a media-relations and analytics platform to showcase nominees and track key metrics such as conversion rate, impressions and channel-driven submission spikes (email, Facebook and traditional media), plus a story-generator to amplify entries. Using Reviewr’s data, Jolly Time Popcorn validated their marketing mix, identified the most effective outreach channels, and ran a successful campaign that generated many new leads.

Jolly Time Popcorn

Claudiene Galloway

Jolly Time Popcorn