Case Study: Stuart Services cuts PPC spend and adds $800K in annualized revenue with ReviewBuzz TapTools

Stuart Services cuts PPC spend by a third and adds $800K with ReviewBuzz

Stuart Services, a New Orleans-based plumbing, HVAC, and electrical company, was facing a marketing challenge. They relied on expensive Google Pay-Per-Click ads, which cost $200-$400 per call and consumed over half of their monthly budget. Their automated review requests were also underperforming, generating only a 4% response rate. To address this, they turned to vendor ReviewBuzz and implemented their TapTools product.

The solution involved using ReviewBuzz's tappable NFC badges and buttons to enable technicians to request reviews in person at the moment of service. This human-driven approach dramatically increased their review response rate to 20-30%, building greater online credibility. As a result, Stuart Services cut their PPC spend by a third, reduced their cost per call to just $41, and added $800,000 in annualized revenue, growing from a $10.4M to an $11.2M run rate without adding staff.

Stuart Services