Case Study: Ben Franklin achieves 567 online reviews in a year with ReviewBuzz

Ben Franklin - Customer Case Study

Ben Franklin Plumbing, a Lancaster, PA plumbing company, needed a better way to generate online reviews as customer behavior shifted from print advertising to search, social, and review sites. To compete in a crowded market, they wanted a simple process that would make it easy for customers to leave feedback on the review platform that suited them best.

Using ReviewBuzz, Ben Franklin Plumbing implemented a one-stop review request process that routed customers to major sites like Google, Facebook, Yelp, BBB, and others, while also using technician training and gamification to encourage more asks. With ReviewBuzz, the company collected 567 online reviews in a year, improved technician participation, and gained the ability to publicly respond to negative feedback and manage its online reputation more effectively.

Ben Franklin

Nate Minnich

Marketing Manager