Case Study: Flowroute scales HR operations and accelerates growth with Reverb

Flowroute builds HR infrastructure in 18 months with Reverb

Flowroute, a small Seattle-based telecommunications company with around 50 employees, faced a challenge in scaling its people operations during a period of rapid growth. With no in-house HR expertise, CEO Eric Harber needed a partner to help design and implement a full people infrastructure. He reached out to the vendor Reverb for their strategic HR services.

Reverb implemented a comprehensive suite of HR programs for Flowroute, including performance management, recruiting, onboarding, and compensation systems. A key part of their solution was mentoring Flowroute's temporary HR generalist, who was then hired as the company's full-time HR lead with Reverb providing ongoing on-call support. This partnership successfully built an internal HR function that scaled the company, culminating in its successful acquisition by a multi-billion-dollar private equity-backed communications firm.

Flowroute