Rever
18 Case Studies
A Rever Case Study
Philip Morris International Inc (PMI) faced a paper-driven, bureaucratic Continuous Improvement system that stalled small, everyday process improvements and slowed its transformation into a digital, smoke-free company. To modernize and scale employee-led improvement, PMI adopted Rever’s Continuous Improvement software—Rever’s digitized Kaizen platform—as its enterprise CI solution.
Rever deployed its digitized Kaizen platform across PMI (beginning June 2017), replacing slow approval chains with an intuitive SaaS tool that lets frontline workers propose, test and share improvements. Rever’s platform engaged hundreds of employees, helped PMI generate millions in savings, and delivered measurable impact — for example, a laboratory department reduced costs by more than 30% in one year — while accelerating PMI’s shift to a digital, smoke‑free organization.
Ricardo Cordoba
Director of Operations