Case Study: Pritchard Industries achieves $2.2M in pipeline with RevenueZen SEO

Pritchard Industries generates $2.2M in pipeline in 6 months with RevenueZen

Pritchard Industries, a company with a long-standing offline reputation, faced the challenge of boosting its online visibility and lead generation efforts. They had no existing SEO campaigns or internal marketing focus, and their outdated website did not reflect their century-old legacy. They partnered with RevenueZen for a comprehensive B2B SEO program and website migration support to address this.

RevenueZen rebuilt Pritchard Industries' website from the ground up with technical SEO best practices, conducted extensive keyword research, and created an editorial plan to capture top-of-funnel traffic. The implementation included optimizing page elements and building new landing pages. This strategy generated an impressive $2.2 million in new sales pipeline within six months, a 21% monthly increase in organic users, and a 45% rise in page-one keyword rankings, resulting in a consistent flow of qualified inbound leads.

Pritchard Industries