Case Study: Northbeam boosts inbound conversions and shortens sales cycles with RevenueHero

Why Northbeam chose RevenueHero over Chili Piper, Calendly, and HubSpot? The results speak for themselves

Northbeam, an AI-powered ad attribution platform, was experiencing significant challenges with its inbound lead conversion process. Their basic forms caused lead distribution issues and excessive email back-and-forth, which extended their sales cycle by weeks and created a poor experience for their high-level prospects. The company needed a pipeline conversion tool that could handle complex routing logic and integrate seamlessly with their HubSpot CRM without being exorbitantly expensive, leading them to evaluate solutions like Calendly, Chili Piper, and HubSpot Meetings before choosing RevenueHero.

By implementing RevenueHero, Northbeam gained a highly customizable scheduling and routing solution that seamlessly integrated with their tech stack. This allowed them to create branded booking pages, automate their complex lead distribution, and centralize all meeting data. The results were a 2X increase in their inbound conversion rate and a 90% shorter implementation time. Most importantly, RevenueHero enabled Northbeam to reduce its sales cycle by multiple weeks, directly accelerating revenue growth.

Northbeam

Bryan Bumgardner

Director of Growth Marketing