Case Study: TrovaTrip increases call-held rates with RevenueHero

How TrovaTrip uses RevenueHero to increase call-held rates

TrovaTrip, a group travel tech company, faced challenges with its manual and inflexible inbound lead routing system. Their 1-to-1 pairings of sales reps for different creator categories created inequality in opportunity distribution and made it difficult to scale successful segments. Using HubSpot meeting links further complicated the process with ineffective round-robin routing and an inability to credit reps for no-shows, prompting their search for a new solution.

They implemented RevenueHero, a routing and scheduling tool, to transform their inbound process. The solution featured custom qualifying rules, deep HubSpot integration, and magic links to instantly route leads to a pooled team of reps. This resulted in a 15% increase in call-held rates and a 50% decrease in the lead time for booked meetings, allowing prospects to schedule calls the same day instead of waiting 5-7 days.

TrovaTrip

Dominic Triolo

RevOps Manager