Case Study: Matter achieves 3X more booked demos and 35% more in-app meetings with RevenueHero

How Matter saw a 3X increase in booked demos and a 35% increase in calls through in-app scheduling

Matter, a software company that provides employee recognition and feedback tools via Slack and Microsoft Teams, sought to optimize its sales efficiency and lead qualification process. Head of Growth Sam Lepak needed to support both a self-serve model and a sales-assisted approach. Key challenges included qualifying leads effectively, enabling prospects to get started without a meeting, and allowing users to easily book training calls from within the app. Existing solutions like Calendly and Chili Piper did not meet their needs for customization, integration, or cost-effectiveness.

To solve this, Matter implemented RevenueHero. The solution included embedding an instant booking widget on their website, setting up qualifying rules to route leads, and enabling in-app scheduling for training calls. This provided a frictionless, on-brand experience for prospects. As a result, Matter achieved a 3X increase in calls booked from their demo page and a 35% increase in meetings scheduled from within their application, significantly improving their sales efficiency and customer activation rates.

Matter

Sam Lepak

Head of Growth