Case Study: Hippo Video cuts lead response time by 50% with RevenueHero

How Hippo Video reduced its lead response time by 50% with RevenueHero

Hippo Video, an interactive video CX platform, faced significant challenges with its lead management process as the company scaled. Their existing systems could not accurately route inbound leads to the correct regional sales teams, causing inaccurate assignments and slow response times. This resulted in lost deal opportunities as leads lost interest. They sought a one-stop solution to handle lead routing and scheduling that could also integrate seamlessly with their CRM, HubSpot.

By implementing RevenueHero, Hippo Video automated its lead hygiene and routing process. The RevenueHero platform enabled real-time lead distribution based on predefined rules and enriched form data, ensuring leads were sent to the right sales reps. This solution reduced the sales team's inbound lead response time by 50%, allowing them to set up meetings with qualified prospects within 24 hours. The integration with their CRM also improved data sanity and created resource efficiency, leading to optimized cost savings.

Hippo Video

Himanshu Gaba

Marketing Operations