Case Study: GTM Buddy boosts qualified meetings and pipeline growth with RevenueHero

How GTM Buddy’s transformed inbound process increased pipeline growth

GTM Buddy, a modern sales enablement platform, faced significant bottlenecks in its inbound lead conversion process. As a rapidly growing company, their high volume of inbound leads made scheduling demo meetings a time-consuming and manual ordeal for their SDRs, leading to increased lead response times and drop-offs. They also lacked a system for properly routing leads to the correct account executives, which created attribution issues and strained resources. To address these challenges and strengthen their revenue operations, GTM Buddy turned to the vendor RevenueHero.

By implementing RevenueHero's inbound scheduling and lead routing platform, GTM Buddy automated its process. The solution featured a website booking widget for instant meetings and custom routing rules based on criteria like geography and company size. This integration with their HubSpot CRM ensured robust data sync and reduced manual work. The results were a 35% increase in qualified meetings booked per quarter and a 200% increase in opportunities generated from those meetings. RevenueHero's solution significantly reduced admin work, accelerated pipeline growth, and made GTM Buddy's operations more streamlined and efficient.

GTM Buddy

Sunil Neurgaonkar

Head of Marketing