Case Study: Brandboom improves lead routing and booking accuracy with RevenueHero

How Brandboom customized user journeys in their demo scheduling process

Brandboom, a B2B software provider for apparel brands, faced challenges with its previous demo scheduling tool, Chilipiper. Their complex, multi-region routing needs were hampered by inflexible disqualification flows, manual work, and integration issues that caused form errors. This limited their control and visibility over the lead qualification process.

By implementing RevenueHero, Brandboom gained advanced multi-path routing to personalize user journeys based on industry and region. The solution provided smart domain filtering and comprehensive routing logs, which significantly reduced form submission errors and gave the sales team autonomy to manage workflows. RevenueHero's platform led to higher data accuracy, better meeting quality, and a frictionless booking experience for prospects, improving overall conversion rates.

Brandboom

Mark Kwong

Head of Business Development