Case Study: The Tapping Solution reduces backend engineering hours and improves subscription data with RevenueCat

The Tapping Solution reduced engineering hours and churn by migrating to RevenueCat

The Tapping Solution, a wellness app, faced significant challenges with its aging custom-coded subscription system. These issues included a poor user experience where some purchasers were not immediately granted access and unreliable data that hindered marketing efforts on platforms like Braze and Amplitude. This forced them to seek a new solution from RevenueCat.

By implementing RevenueCat, The Tapping Solution eliminated its subscription access problems and gained trustworthy data. This resulted in a 50% reduction in backend engineering hours and enabled successful marketing campaigns, including a winback campaign that recovered 3.6% of lapsed users. The team can now confidently measure key subscription metrics for the first time.

The Tapping Solution

Kelly Plummer

Director