Case Study: RedKiwi achieves faster subscription experimentation and higher conversions with RevenueCat

RedKiwi cuts experiment setup from 2 weeks to 2–3 days with RevenueCat

RedKiwi, an English language learning app with over 3 million downloads, faced the challenge of converting free users into paying subscribers. This required constant experimentation with subscription offers and paywalls, a process that was slow and engineering-intensive across their iOS and Android apps. They turned to RevenueCat to streamline their in-app subscription infrastructure.

By implementing RevenueCat's platform, the RedKiwi team centralized all subscription management. This eliminated duplicate code, allowed for real-time paywall changes without app updates, and enabled targeted promotions. The results were significant: RevenueCat cut experiment setup time from two weeks to just a few days, reduced related engineering effort by 30%, and improved conversion rates for targeted user segments by 20%.

RedKiwi