Case Study: ZOZOFIT App launches subscriptions and drives growth with RevenueCat

How ZOZO entered the world of mobile subscriptions with RevenueCat

ZOZOFIT App, part of ZOZO, entered mobile subscriptions for the first time and needed to launch quickly without the risks of building in-app purchases in house. With no internal subscription expertise and a tight timeline, the team chose RevenueCat to help them avoid the complexity of Apple StoreKit, refunds, edge cases, and long-term maintenance issues.

RevenueCat provided the subscriptions platform, clear documentation, responsive support, and weekly guidance that helped ZOZOFIT launch in January 2024. Since launch, ZOZOFIT has been using RevenueCat’s integrations, paywall tools, targeting, experiments, and customer support features to drive acquisition, optimize conversions, and resolve subscriber issues more efficiently, though no specific revenue or conversion metrics were disclosed.

ZOZOFIT App

Makoto Aihara

Product Owner