Case Study: VSCO reduces churn by 5% with RevenueCat

How VSCO reduced churn by 5% with RevenueCat

VSCO, the photo and video app, needed a more reliable source of subscription data to support growth and marketing efforts. Before using RevenueCat, VSCO relied on internal server logs and the App Store Connect subscriptions API, which created unreliable data, estimated Android subscriptions, and extra engineering burden across teams.

RevenueCat provided VSCO with a single source of truth for mobile and web subscription event data, along with native integrations such as Braze for automated churn-reduction and upgrade messaging. With RevenueCat, VSCO improved pricing tests, reduced maintenance across tools, and achieved nearly a 5% reduction in Membership churn, including uplift in renewals from customers who had turned off auto-renew.

VSCO

Shaheen Essabhoy

Business Intelligence