Case Study: Rapchat increases subscribers and reduces churn with RevenueCat

How Rapchat increased subscribers with a personalized messaging campaign using RevenueCat and OneSignal

Rapchat, a music maker studio with over 10 million users, needed a better way to grow its premium Rapchat Gold subscriptions without slowing product development. The team wanted to use payment and subscription data to improve upsells, retention, and re-engagement, but building that system in-house would have taken months.

RevenueCat, integrated with OneSignal, gave Rapchat subscription and messaging data it could use to segment users and trigger personalized campaigns at the right moment. With RevenueCat, Rapchat launched targeted trial-conversion and churn-reduction messages, plus limited-time offers like holiday discounts, and saw strong results including an in-app promotion with an 85% click-through rate.

Rapchat

Seth Miller

Chief Executive Officer