Case Study: Ladder achieves 100,000 paying members and better cross-platform reporting with RevenueCat

How Ladder went from 0 to 100,000 cross-platform subscribers with the help of RevenueCat

Ladder, the #1 iOS strength-training app, needed a way to support cross-platform subscriptions without diverting its lean engineering team from product development. As its business grew, it also needed reliable, transaction-level revenue data for reporting, affiliate payouts, investor updates, and lifecycle marketing. RevenueCat helped Ladder unify purchases across iOS and web while replacing the need for separate in-house billing infrastructure.

With RevenueCat handling subscriptions and integrations for Segment, Amplitude, BigQuery, Webhooks, and Braze, Ladder gained a single source of truth for entitlements and granular revenue data. RevenueCat helped Ladder save an estimated 30–45% of backend code, scale to more than 100,000 paying members, improve real-time reporting, and power win-back and upgrade campaigns that save thousands of churned users each month.

Ladder

Greg Stewart

Chief Executive Officer