Case Study: HOLYWATER achieves $70M in annual revenue growth with RevenueCat

How HOLYWATER built a mobile content empire with RevenueCat

HOLYWATER is a mobile-first entertainment company behind apps like MyDrama, My Passion, and My Muse, serving more than 32 million users worldwide. As the company grew rapidly and relied heavily on paid marketing, it needed a fast, reliable way to manage subscriptions and access real-time revenue data without building custom billing infrastructure from scratch. It chose RevenueCat for subscription management and analytics support.

RevenueCat provided HOLYWATER with a solid subscription infrastructure, real-time data, and pre-built integrations with tools like AppsFlyer and Amplitude. The result was major scale and speed: HOLYWATER grew from $0 to $70M+ in annual revenue, achieved 3.5x year-over-year growth, used RevenueCat data as the source of truth for 80% of revenue driven by paid marketing, and launched new offerings 4x faster than before.

HOLYWATER

Anatolii Kasianov

CTO and Co-founder