Case Study: Dub achieves 207% higher LTV and 61% lower churn with RevenueCat

How dub Increased LTV by 207% and Reduced Churn by 61% with Help from RevenueCat

Dub, the retail investing platform, partnered with RevenueCat when its subscription business began scaling quickly and ARR tripled in just a few months. As subscription volume grew, the team faced pricing errors, entitlement mismatches, and a lack of an efficient way to test pricing and run structured win-back campaigns.

Using RevenueCat’s experimentation tools, event tracking, and centralized subscription management, Dub was able to test pricing models, automate lifecycle offers, and resolve entitlement and SKU issues. RevenueCat helped Dub increase LTV by 207%, reduce voluntary churn by 61%, and significantly cut support burden by eliminating subscription access errors and manual intervention.

Dub

Brett Chereskin

Chief Operating Officer