Case Study: planful doubles lead generation and cuts demand gen spend with RevenueBase

planful doubles lead generation and cuts CPL from $52 to $5 with RevenueBase

Plannuh, a company providing financial planning software, was struggling with ineffective demand generation due to a small database full of unreliable contact information. This poor data quality prevented them from accurately targeting their ideal customer profile, which included CMOs and Marketing Ops personnel at companies of the right size and industry, hindering their sales progress.

By implementing RevenueBase's targeted prospect data, Plannuh gained access to accurate contact information and unique, detailed insights for each prospect. This allowed them to shift to a highly personalized content strategy, moving from mass emails to segmented campaigns tailored to specific pain points. Using RevenueBase, Plannuh doubled their lead generation while cutting demand gen spend by 60%, dramatically reducing their average cost per lead from $52 to $5.

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