Case Study: Pliant generates $900k+ in pipeline with RevenueBase

$900k Increase in Pipeline from High Precision Prospect Data

Pliant, a software company focused on IT automation, faced significant challenges with unreliable data from previous providers like ZoomInfo and Infotelligent. The inaccurate data caused catastrophic email deliverability issues, including high bounce rates that led to their domain being shut down by Google and their account being flagged by HubSpot. This severely damaged their sales efforts and sender reputation, prompting their search for a new data vendor, leading them to RevenueBase.

RevenueBase implemented its solution by first conducting a proprietary 'Revenue Archetype' workshop to refine Pliant's Ideal Customer Profile (ICP). They then delivered a highly customized and accurate database of over 115,000 target accounts. The result was a dramatic improvement, with bounce rates falling below 1% and the generation of over $900,000 in sales pipeline from the provided data, all while restoring their email sender reputation.

Pliant

Vess Bakalov

Chief Executive Officer